Everyone wants more sales. They want more revenue. And they want more margin. And they want it now. They think that this involves strategy. Actually what they are looking for is tactics, and when they adopt tactics without a strategy it will almost invariably fail. Tactics is selling canned tomatoes at retail in the supermarket. [...]
While the media is all doom and gloom, for some there is boundless optimism. I have been asked to do several pitches in the last two weeks, two to companies that are expanding into new areas and want to make sure that they capture all the market potential that they see, and one to a [...]
Pretty much everyone that I meet has a pet project that they want to take to market, or knows someone who has one. But almost invariably when the discussion turns to what needs to be done, the person at the center of the play – the entrepreneur if you will – has a misconception about [...]
In the beginning was the Internet and the investors wanted to know – “But from where will we make our money?” (Sounds more authentic when said with a yiddish accent….frum vere vill ve mak our money?) So Business to Business E-Commerce became the catch phrase of the day. B2B will give the investors a [...]
I am trying to juggle many things at the moment – consulting to two companies, fund-raising for another which I am the co-founder of, helping a CEO of another with his fund-raising, and finding ad sponsors for yet another in which I am an investor… I caught up with one of my fellow investors and [...]
Have you ever stopped to think about the vast changes that have taken place in the last decade in how you discover news? We roll out these very straightforward descriptives of moving from “one to many” to “one to one”, B2B to C2C etc…. But think of the incredible complexity of what is happening…. we [...]
Sydney; Los Angeles Immediate Media release 3 November 2005 <?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” /> Influence Marketing Company Launched. Perceptric, a new international Strategy and Influence marketing company has been launched in <?xml:namespace prefix = st1 />Sydney, Los Angeles, and shortly Tokyo, to work with companies in the United States, Australia [...]