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The Calculation of the Currency of Hedonism.

By Tom Koltai

This is the third article in this series entitled: The Economics of Video Entertainment Part 1 Here Part 2 Here   For the last couple of days I’ve been leading up to talking about the individual value proposition as to why people purchase, watch, read or listen to certain types of content.   Hedonic pricing [...]

The Making Of The Bootleg

By Chris Gilbey

With the current success of Avatar and the continuing debate about copyright, how could I not post this little gem….

Movies, TV and The End Of The Year…

By Chris Gilbey

On Boxing Day I went to the movies…. Bad idea – so crowded it wasn't even worth queuing up to get a ticket. So went home… The day after, went to the movies again. This time left with enough time that I could get tickets and then stand in line waiting for the show to [...]

Who the Hell is that Anonymous Dude?

By Tom Koltai

Unfortunately in our enlightened world, no-one likes to be criticized. This includes big business, Government and the next door neighbour.   Thousands of Bloggers choose to write their opinions and interpretations of current events.   Even more choose to hide behind pseudonyms, avatars and anonymous commentary.   Why?   Because we as a world are [...]

Farmville, the Game that IS Breaking the Internet.

By Tom Koltai

In the last three weeks I have noticed a decrease in filesharing. I considered that it might be a response to the unseasonably warm weather that Sydney is experiencing with people prefering to get outside than huddle over their computers. I may be wrong. The population of Sydney appear to be too busy with other [...]

It’s Official – Interactive Entertainment Kills off Cable TV, Newspapers, Magazines and FTA.

By Tom Koltai

Updated 3:14 am 29 August 2009 As Paul Hogan would tell you – “it's all in the eyes”. To control a wild buffalo or the humble sheep, just stare the animal down. Even the media industry understands it. Owning the eyes means access to the soul. Access to the soul equals money, votes, power. So [...]

Twitter – The Che Guevara Google Buster of the Internet

By Tom Koltai

A few weeks ago I wrote about Twitters lack of character space being it’s biggest drawback for the medium to be a serious political critique or voter feedback tool.   I said: “Well I refer to the limitations of one of the feedback mediums used which is more suitable to “Look at Me – Grab [...]

Consumers Have The Power To Engender Change.

By Chris Gilbey

What is the environmental impact of a Google search? How much energy does your avatar consume? How much are we responsible for polluting the planet just sitting in our chairs and minding our own business? Well, someone has done the math. A Google search creates between 1 and 10 grams of CO2.Running a PC generates [...]

Mash Ups for Kids

By Chris Gilbey

Nickelodeon is now enabling viewers to mash up content to make their own cartoons. (Thanks to John Batelle's blog for the scoop). There's already evidence that he may be right. In recent months, Nick invited viewers of “Avatar: The Last Airbender” to create their own scenes and submit them, and 10 winners were chosen to [...]

Avatar kills on live TV.

By Richard McKinnon

Mr Nobody, David Tench tonight, blew the Aussie TV ratings wide open Monday night. Did it win its night and time slot first out? Nope. But it killed in its demographic,16- 39; was second in the bigger target demographic 25- 54; and is set to go big. Really big. It's fresh. Different. Interesting. The avatar [...]