It looks like it is going to be a big year. This year I will be back at University Of Wollongong teaching in the Arts Faculty – the same subject as last semester, ARTS301. I had tremendous feedback last semester from students. The subject is really about helping those about to graduate to understand how [...]
Its a question that anyone who is in marketing will ask at a meeting. Its a question that should help us define how to start a campaign. Maybe its not the only question that we should ask, though. How about, “Why’s your customer….?” Why is your customer going to respond to your campaign? Why is [...]
Historically, music publishing catalogues are valued at a multiple of the NPS (Net Publisher Share) with the multiple increasing or decreasing according to the perception of the future earnings potential. The NPS is the gross margin the publisher keeps after the songwriter has been paid and is made up of a basket of Performing Rights [...]
Dug out from the archives of the New York Times….. June 13, 1897 NYTimes American Publishers say they are Suffering by Copyright Violations There-Steps Taken for Redress. “Canadian pirates” is what the music dealers call publishing houses across the line who are flooding this country, they say, with spurious editions of the latest [...]
In 1993, I wrote a paper entitled, How Ubiquitous Free Communication will Alter the Status Quo. I noted that because of electronic chat rooms [Prodigy, AOL and Compuserve] as more women became enamoured of the connectivity options available to them via a ubiquitous global network, that the divorce rate would rise dramatically. I [...]
This is the third article in this series entitled: The Economics of Video Entertainment Part 1 Here Part 2 Here For the last couple of days I’ve been leading up to talking about the individual value proposition as to why people purchase, watch, read or listen to certain types of content. Hedonic pricing [...]
When I was a little boy, growing up, my mother attempted to instill into me some manners. For example, on the subject of visiting I learnt never to arrive somewhere [a private house] without a gift for the matriarch of the household. Regular readers would be aware that I enjoy growing Bonsai or [...]
Delegates to the ACTA discussions are now safe and sound back in their home countries convinced that they have been successful in aiding in stamping out copyright infringement. History has taught us that every-time the music industry or Government enact prosecutorial or legislative actions against file sharing, the resulting pushback always seems to trump [...]
Given the attention of Governments to file sharing, it would appear that the Global Financial Crisis (GFC) was obviously caused by you sharing a copy of Lily Allens “Fuck you very much”. We have Ministers flying all over the world to discuss how to criminalize 15 year old kids who can’t yet vote. These [...]
The new episode of House returned to Fox TV on Monday night at 8:00 PM after a two week hiatus in the US for the World Series. For us down-under (according to Nicky at Channel Ten Programming department,) we will have to wait for an as yet unspecified return date - Next year, but [...]