One of the most difficult things to do these days is to focus. There are so many distractions vying for our time, and while we may think that we can multitask, parallel process, and generally do everything, the reality is that we still live our lives in a linear way and to achieve great things [...]
It looks like it is going to be a big year. This year I will be back at University Of Wollongong teaching in the Arts Faculty – the same subject as last semester, ARTS301. I had tremendous feedback last semester from students. The subject is really about helping those about to graduate to understand how [...]
Last Thursday I went our for my morning walk with my wife, Robyn. She told me that we had a problem with our washing machine. She thought that the motor had given up the ghost. We have had it for some time so we decided not to bother with calling a repair man and to [...]
Digital technology empowers and it destroys. As the legacy silos entrench themselves and become more polar in their approach the silos start to crumble. It happens in business and more of that later. As is incredibly visible right now, it happens in politics. Sometimes those silos are not really about the leader or the policy [...]
While the media is all doom and gloom, for some there is boundless optimism. I have been asked to do several pitches in the last two weeks, two to companies that are expanding into new areas and want to make sure that they capture all the market potential that they see, and one to a [...]
Amazing, isn’t it? Everyone wants to get rich quick. The reality is that most people who get rich do it slowly. If you get lucky along the line and make a kazillion fast, that is a great outcome for you. But the reality is that to do so, you probably were going to do it [...]
Adam Mansbach is a marketing genius. Actually Adam Mansbach is an author – and an extremely successful author as of a couple of weeks ago. He writes novels, but has not been the huge success that every author yearns for. At least until now. He recently wrote a children’s bed time story book. It is [...]
How important in the development of ideas into commercial reality is talent? And how important is persistence, determination and hard work? They used to say: “1% inspiration and 99% determination”. The thing is that there are a lot of steps along the way to launching a business, launching a product, or launching a company. At [...]
Have you noticed that even as we see the power of digitization modifying business and, in my view driving productivity gains into the consumer marketplace, we also see regulation of the worst kind creeping into the system? Lets talk about productivity gains for a minute. The power of the smart phone. New apps are coming [...]
People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]