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The Digital Steamroller

By admin

Isn’t it amazing that in a world in which so many things are so obvious, so many people keep on ignoring the signs. When there is so much momentum for change so many people keep thinking “same”. Steve Jobs had a great instinct for the signals of change and the way that one mans infrastructure [...]

Toyota: How Negative Customer Experience Can Destroy A Great Brand

By admin

In 2005 I bought a Prius. Its been a tremendous car. Fuel efficient, quiet, inexpensive to run. In fact it was so good I decided that when it hit 100,000 k’s instead of trading it I would keep driving it. At 140,000 k’s I thought I would find out how much it would be worth [...]

Building Strategic Relationships and The Role Of Media

By admin

Yesterday was a busy day… in fact the whole week was crazy when I come to think about it. But yesterday more than most days… In the morning I attended an event to mark 50 years of friendship between Korea and Australia. (I was there as the proxy for Professor Gordon Wallace from ACES where [...]

How Do You Get Rich Quick?

By admin

Amazing, isn’t it? Everyone wants to get rich quick. The reality is that most people who get rich do it slowly. If you get lucky along the line and make a kazillion fast, that is a great outcome for you. But the reality is that to do so, you probably were going to do it [...]

Marketing – How It Really Works

By Chris Gilbey

People invariably don't understand how marketing works. Even marketers don't understand. They think that if they buy more spots on TV, make a harder hitting ad, they will sell more product. They think that if they shout louder, they will get their ideas across more effectively. The reality is that they marketers are generally like [...]

The Growing Difference Between Price And Value All Driven By The Brand

By Chris Gilbey

I had dinner with Johnny H on Sunday night, and he was telling me that he was in the process of selling his Beemer because it was about to hit a bit inflection point in terms of depreciation – 150,000kms. My Prius had its 140,000km service on Tuesday (yesterday) so I thought maybe I should [...]

The Practical Realities of Growth and Sustainability

By Chris Gilbey

Podcasts – or more importantly time shifted audio content – are, I believe, one of the great information accelerators of our age. I subscribe to a number of feeds mainly from NPR in the US, the BBC in the UK and the ABC in Australia. I listen to them in the car on my commute [...]

Getting Your Project Funded – Some Basic Rules Of Engagement

By Chris Gilbey

Pretty much everyone that I meet has a pet project that they want to take to market, or knows someone who has one. But almost invariably when the discussion turns to what needs to be done, the person at the center of the play – the entrepreneur if you will – has a misconception about [...]

Statistical Anomalies in Reports Originating in the EU

By Tom Koltai

Introduction Over the last several months a number of reports have been published on the impact of file sharing of popular music on Europe's macro economy. The purpose of this paper is to identify a number of arguments that have been made that are provably false or present data that is contrary to other so-called [...]

The Hunt for Billy Joel and GAME-ON-DUDE

By Tom Koltai

  OR <?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” />  Why the Music Industry is Losing Money…..   Whilst researching statistics for an article I am doing, I came across a little historical gem.   The first CD ever issued back in 1982 was “<?xml:namespace prefix = st1 ns = “urn:schemas-microsoft-com:office:smarttags” />52nd Street” by Billy [...]