People talk about the phenomenal growth of Facebook. But rarely do I read or hear discussion about how Facebook's technology and social functionality is changing other media.   Tom and I had a discussion about this yesterday that I think is worth sharing:   There is a facility that you can use on your [...]

A Business Model For Giving   Imagine a new business model based totally on philanthropy.   Imagine for one minute that a brand company, let’s call them Pepsi, offers a feature in a game, let’s call it Farmville, a facility whereby the gamer can invoke Pepsi making a donation to a charity.   The deal [...]

It looks like online games might be about to change the way media and advertising companies interact with the Internet.   Believe it or not, the most expensive real estate in the world is a little red barn.   Nearly 40,000,000 million Farmville players have purchased one. It uses up exactly 3 squares of virtual [...]