From the research that we have been doing at Perceptric we have discovered some things that are largely not understood by the content industry as far as we know. One of these things relates to the dayparting of download activity. (Wikipedia provides the following definition: “In broadcasting, dayparting is the practice of dividing the day [...]

There was a popular word in the 70’s – antidisestablishmentarianism. It was used for two things – spelling tests and Time Magazine articles about spelling tests.   It’s also a most excellent word for explaining the current occurrences worldwide.   Newspapers are Closing due to lack of readership and advertising sales. Free to Air Broadcasters [...]

Are the big Hollywood studios the victims of rational economics? I was reading a story about whether economists truly understand the causes and consequences of the global economic crisis which mentioned an experiment described in a recent book on behavioural economics that I thought was relevant to the whole studio-vs-P2P debate…. It is described in [...]