Oct 09
15
Shrinking Degrees Of Separation
I had an email from someone this morning who I used to work with at BMG back in the 90's. Mark Dorset – who runs suburbia.org.au.
He had been searching for a copy of a record by a band named Kate. Then, in searching for it online, found that one of the members of the band was this guy that he had worked with – me.
Then he searched for my name and found that I blog here along with Tom.
In his email he told me that he had once worked for Tom – directly after his stint at BMG.
How small a world it is and how few the separations between us…
This is how our social lives are evolving. Soon businesses will have to take note because there will be an evolution of the way that businesses will have to interact internally with the members of the business, and externally with the members of their community.
No longer will there be a business that sells to its customers that is run like a pyramid, where the customers are at the bottom and the CEO is at the top. And it won't look like an inverted pyramid with the customers at the top either. It will look like a quantum universe ever turning through itself.
The point of this is that if companies want to do business with communities, they will have to form themselves into communities too. Communities of common interest, rather than communities only of self interest.
If capitalism is to have a future we will all have to figure out how this societal shift is going to function.