Sep 09
25
The Lilly Allen Story.
Or – How to increase Record Sales……
A few years ago (1994), a well known Australian journalist
told me the secret of Journalism.
“Tom, if you want to get published, just have something
contrary to say about someone famous or a hot political subject and every
journo in the land will want to ‘quote you’.”
That journalist was John Hilvert (apologies if I
mis-remembered your words of wisdom John – it was a long time ago). John’s
advice was sound, but it did get me to the attention of everyone – which
unfortunately is the way to get undone in this country. Almost everyone in Australia
is born with scythe, (for cutting down tall poppies of course….. silly
question.)
Lilly Allen, Pop star to millions.
On the other hand – many have not even heard of her.
(Comments from P2pnet.net)
I mean we are talking about the girl that got up on a stage in front of thousands of fans and crooned “Fuck You” to them.
And no-one walked out or was offended…
So what does a pop star do when /he/she wants to increase
record sales?
They do a publicity stunt.
On Lilly Allens Blog last week, an impassioned plea from Lily
Allen (ostensibly penned by Lily herself) aimed at asking file shares not to download
her songs.
I personally think the Blog, situated on Rupert Murdoch’s
Myspace, was yet another attempt by IPFI/RIAA and similar organisations to
convince the UK Government to proceed with their “three strikes and you are out
legislation” and other anti-p2p legislation designed apparently to assist the
USA in their financial recovery.
Lily announced to the world today that she was deleting her
blog and leaving the music scene.
The last Tweets today, again ostensibly from Lilly say it
all….
i'm proud of the fact that that i've been
involved with this debate but i'm passing the baton on to other artists.about 19 hours ago
from web
i wont be attending the meeting because it's
going to be a press frenzy and i don't want to detract from the issuesabout 19 hours ago
from web
hello, there is a meeting today in london
where artists are meeting to discuss Piracy. my job done.about 19 hours ago
from web
My job done…….
Ummm, we think her Blog is so newsworthy, we “undeleted
it……….”
Well, many of our regular readers know that we collect
metrics on P2P file sharing.
Lilly, the bad news is that your P2P score was fairly low
when compared with others.
Yes you’re in the top 200 of Australian P2P downloads – no,
the mp3’s of your music are not.
What's popular are the SkidVid Videos: the videos that
people want on their phones, to show their friends how cool they are.
What we have noticed at Perceptric is that public calls to
action, e.g: a TV show, performer interview on the morning show, a music video
played on Rage, MTV, V or MAX, an advert for a performer's CD, an advert for a
performer's concert, a car driving past with the windows down and the stereo
blaring; all result in P2P downloads.
The P2P downloads are then shared amongst other people and
the artist's “footprint” on planet earth is expanded and enhanced.
A successful artist is one that garners the most publicity.
Only though publicity can the artists work increase in consumption.
What we have also noticed is that our scoring system
(developed in house) for scoring P2P downloads provides valuable insight as to the
success and failure of new acts and their media offerings – be it, music or the
movies.
So why is Lily so upset all of a sudden?
We don’t think it’s about the “nasty” comments she received
on her blog or elsewhere, (think about it – a girl that has the balls to sing “Fuck you very much” to thousands of listeners…). We think it has more to do with the fact that Lily
herself launched her career via remixing other peoples music without
permission…….
From P2Pnet.net…..
Now, “When Lily was first trying to get attention, she
created a couple of mixtapes with a ton of songs from other artists … available
as MP3 downloads, and mixing in her own tracks,” blogs Mike Masnick in TechDirt,
continuing »»»
This is a well-known tradition in some circles and a
great way to get some attention. We’re all for it. But… it seems quite
hypocritical of Ms. Allen to claim that file sharing is somehow evil and
destroying the industry when she appears to be an active participant and used
it to promote herself (oh my goodness! free music working as promotion!).
According to the tracklisting of the second mixtape, it included 19 tracks by
artists other than Lily Allen. Both mixtapes (mixtape 1 and mixtape 2) are available directly off of Lily’s website, LilyAllenMusic.com,
which has a copyright notice at the bottom from EMI.
But don’t bother trying to get the mixtapes from the normal
web……
And the second one is missing also.
http://www.lilyallenmusic.com/music/demos/csd23dsms7/LilyAllenMixTape2.mp3
Not Found
The requested URL
/music/demos/csd23dsms7/LilyAllenMixTape2.mp3 was not found on this server.
Emule users of course can get the tape here……
ed2k://|file|Lily%20Allen%20-%20MyFirstMixtape.mp3|72291372|808CA942B491765CE53A22DD4C04B70F|/
File Name , Size ,Availability (… ,Compl… ,
,Type ,File ID ,Length , Bitrate ,Codec ,Known
Lily Allen -
MyFirstMixtape.mp3 ,68.94 MB , 1 (2) , ,? ,Audio ,808CA942B491765CE53A22DD4C04B70F ,
50:12 ,192 k… , ,
I haven’t bothered looking for the second tape. We’ll just
watch what happens to the first tape. We think a MEME might be born. As in the
Joel Tenebaum case.
RIAA
inadvertently Creates New Compilation Album, the Tenenbaum Collection
We can’t help but agree with “Getoverit” a commentor to
Asher Mosers story
today in the SMH this morning.
Lily, I don't agree with piracy, but musicians, can you
get over thinking you can write a 4 minute song and expect to be
millionaires… focus on the royalties from radio, start touring and putting on
enjoyable shows and you'll make your money. Consider the song your
advertisement, not your income.
Getoverit | Sydney
- September 25, 2009,
1:04PM
Perceptric Conclusion…… and Prediction.
P2P of Lily’s music will skyrocket – (Mainly by people who
have never heard of her).
Retail Sales of Lily’s music will skyrocket.
Lily will release her new album in November to incredible
international acclaim.
In two years time Lily will join with those artists that
now claim that filesharing is good for getting known.
And Lily won’t think that James Murdoch is such a nice guy
anymore……
Lily today? Well I think that Lily has learnt that it’s not
always a good idea to do what the big music interests want her to do. But then
I’m not a music artist and I don’t know what kind of pressure those guys can
bring to bear.
The clue might be in her comment about “not renewing her
contract………”
Is that because she wouldn’t or was it because she couldn’t,
until the terms of her new contract got better, if she did this one little favour for the man……..?
Score at half time…..
Big Music -10,
Lily Allen +100
Consumers +10000
Let's see how this plays out…. I think she will attend her concerts….. and release her new Album AND I think this little PR stunt was successful…….
References:
The Cultural Lure of P2P
http://www.perceptric.com/blog/_archives/2009/2/13/4090906.html
Follow the Money or How Hollywood
Hides its Billions
http://www.perceptric.com/blog/_archives/2009/5/31/4205766.html
The ABC, RAGE and P2P Marketing
http://www.perceptric.com/blog/_archives/2009/6/15/4222466.html
Media…. What's the Diff?
http://www.perceptric.com/blog/_archives/2006/1/3/1578469.html
The Paris Hilton tapes. Papparazzi; the C-Span of celebs?
http://www.perceptric.com/blog/_archives/2005/10/4/1278460.html
Lily Allen, copyright pirate
http://www.p2pnet.net/story/28862
Lily Allen Distributing Tons Of Copyrighted Music; Blows
Way Past Three Strikes
http://www.techdirt.com/articles/20090923/1409046297.shtml