May 09
29
In Australia P2P is Big Business
We have all heard the following mantra…..
Don’t download movies using P2P.
Om Mani Padme Hum…..
Downloading is a crime
Om Mani Padme Hum…..
Stealing movies is a crime
Om Mani Padme Hum…….
Stealing Music is a crime
omph……..
But is it? Or do P2P activities in Australia
represent 5% of the country’s GDP.
Lets first see where you, our reader fits into the picture..
Are you an Ipod owner?
Do you have an MP3 player?
Do you have a computer?
Are you connected to the Internet?
Do you have a smartphone with x GB storage for movies and music?
Do you have a CD-burner in your computer?
Is your phone connected to the Internet?
If you answered yes to more than three of the above, then you have probably at some time or other downloaded copyrighted content that you have not paid for and/or copied that content ontop a device, a CD-ROM, DVD or Ipod illegally, making you by default,
A) A Pirate
B) A Criminal
But we here at Perceptric, being not quite so judgemental of your actions actually think that congratulations are in order.
You are now (by your own admission) officially part of the 57% of Australians that utilize
87% of the internet infrastructure and bandwidth in this country to download
music, movies and other items without paying for it.
So if 57% of Australians download files, how does that help
the economy?
Well, let’s look at it another way.
|
Population: |
22,000,000 |
|
|||
|
|
Per Unit |
% pr/yr |
Number of |
Total $ |
|
|
Infrastructure |
A |
98,000,000,000 |
0.21% |
98,000,000,000 |
20,580,000,000 |
|
Maintenance |
B |
209,860,000 |
1 |
209,860,000 |
209,860,000 |
|
Wages/Paye |
C |
5,000,000,000 |
1 |
5,000,000,000 |
5,000,000,000 |
|
Computer |
D |
1,000.00 |
33% |
11000000 |
3,630,000,000 |
|
Laptop |
E |
1,500.00 |
66% |
4400000 |
4,356,000,000 |
|
Router |
F |
69.00 |
33% |
3300000 |
75,141,000 |
|
Wifi |
G |
180.00 |
33% |
3300000 |
196,020,000 |
|
Sat Dish |
H |
420.00 |
33% |
110000 |
15,246,000 |
|
Modem |
I |
90.00 |
20% |
11880000 |
213,840,000 |
|
Cellphone |
J |
|
66% |
22,000,000 |
7,986,000,000 |
|
Retail Use Plan Home |
K |
39.95 |
100% |
5,500,000 |
2,636,700,000 |
|
Retail Phone Data Use |
L |
18.00 |
24% |
9680000 |
501,811,200 |
|
Wholesale Billing |
M |
12.00 |
100% |
5,500,000 |
792,000,000 |
|
|
45,400,618,200 |
||||
|
GST |
(GST not calculated on |
2,061,261,820 |
|||
|
Total Value of |
(At 80% of |
$37,969,504,016 |
|||
In other words, in Australia P2P is worth more than the entire combined revenue base of the member companies of the various industry bodies trying to stop P2P. (i.e.: EMI, Warner, MGM, Sony)
Now multiple those figures by the population of the rest of the world and you have an industry globally that adds up to
| $10,355,319,277,091. . |
Putting it simply, worldwide, P2P is worth three times the value of the Global Financial Crisis – but in a good way. That means that technology that started because of the ubiquity of content has now outstripped the value of that content, and replaced it with something far more valuable.
The sound of Government cash registers ringing.
Basically, taxable revenue – yes I did say TAXABLE, dollars that your government obtains revenue from – unlike Movies and Music and overseas made TV shows.
Notes:
Assumptions.
The cost of the telecommunications infrastructure in Australia
is “A”
The cost of maintaining that infrastructure is “B”
That infrastructure generates “C” in wages, PAYE tax and
individual taxation.
To utilize that infrastructure you require termination CPE
(Customer Premises Equipment).
CPE includes, Telephone handsets, Modems (dial-up/ADSL), Nat
routers, satellite dishes, WiFi devices. Items “F” through “I”
If fifty percent of Australians have a computer – let’s call
that “D”
Most computers are cycled every thirty six months. Therefore
Annual replacement of “D” is valued at $330.00 on the basis that the purchase
price is $1000.00
We assume 20% of Australians have a laptop. “E”
If 100% percent of Australians have a mobile Phone – let’s
call that “J”
If 5.5 million homes of 7.2 million are connected to the internet,
that generates a monthly subscriber value of “F” (For this exercise, we assume
a monthly total of $39.95 per sub.) “K”
44% of Mobile Phones have data plans and approximately 24% of those phones
utilize their internet connection.
The average mobile phone data consumption is therefore worth
approx. $18.00 per month. “L”
All services are billed between the wholesale carrier and
the retail Service Provider. “M”
Sources: Telstra, ACMA, ABS, Various industry sales results.