May 09
20
Hulu Growth Vs YouTube – And The Demographics!
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Always get fascinating info from Ken Rutkowski…
Here is something that I find very interesting about the JV between Rupert and NBC – Hulu. Its hard to remember how many fingers Rupert has in how many pies sometimes. But he is everywhere that there is content, shaping the company to meet the way that consumers choose to consume, with the caveat that there has to be a buck in it for him….
Check out the data on the demography of Hulu viewers (comments below from Ken)
Time spent viewing on Hulu increases 119%,
driven by people 35+ since its inception as a joint-venture between NBC
and News Corp, Hulu has experienced meteoric growth in all aspects of
video viewing, especially in time spent. Total time spent viewing
increased 119% between November 2008 and April 2009. As more people
frequent Hulu and stream more videos, more time is also spent watching
these videos. Time spent viewing per viewer increased 120%, from 147
minutes in November 2008 to 325 minutes in April 2009. Helping to drive
this impressive growth for Hulu are unique viewers between 35 and 49,
who in April represented 30% of total Hulu viewers. They also spent
more time on the site than any other age group, with an average of 416
minutes spent viewing per viewer during the month, 10% more than any
other demographic group on Hulu. During the past six months, time spent
per viewer for the 35 to 49 demographic group has increased 154%.
Hulu’s growth in time spent viewing illustrates that they are setting
the pace in the video market. Although this growth has a lot to do with
a good interface and excellent programming, Hulu’s aggressive marketing
campaign, starting with their first TV ad at the Superbowl, seems to
have given them a bounce that they haven’t yet fallen from.
driven by people 35+ since its inception as a joint-venture between NBC
and News Corp, Hulu has experienced meteoric growth in all aspects of
video viewing, especially in time spent. Total time spent viewing
increased 119% between November 2008 and April 2009. As more people
frequent Hulu and stream more videos, more time is also spent watching
these videos. Time spent viewing per viewer increased 120%, from 147
minutes in November 2008 to 325 minutes in April 2009. Helping to drive
this impressive growth for Hulu are unique viewers between 35 and 49,
who in April represented 30% of total Hulu viewers. They also spent
more time on the site than any other age group, with an average of 416
minutes spent viewing per viewer during the month, 10% more than any
other demographic group on Hulu. During the past six months, time spent
per viewer for the 35 to 49 demographic group has increased 154%.
Hulu’s growth in time spent viewing illustrates that they are setting
the pace in the video market. Although this growth has a lot to do with
a good interface and excellent programming, Hulu’s aggressive marketing
campaign, starting with their first TV ad at the Superbowl, seems to
have given them a bounce that they haven’t yet fallen from.