May 09
12
How many Newspapers does it take to build Ayers Rock?
It has been pointed out to me that
the comparative figures I used for this article – i.e.: News International and
News Digital Media are for differing markets and therefore not really capable
of being used comparatively.
Therefore the conclusions based on
those assumptions are withdrawn and readers should disregard the findings of
95.86%
47,742 tons per year – 2.83 times the mass volume
percentage of Ayers Rock.
That’s the amount of CO2 that News Limited sent into our
atmosphere in 2007 from their paper and periodical publishing business.
Their electronic division emitted only 498 tons for the
same period.
Therefore if we can assume that the digital audience is
as large as the traditional paper audience, (and Rupert Murdoch’s recent
revelations would suggest that it is larger); we can safely deduce that digital
delivery is 95.86% less harmful to the environment.
Rupert is an Aussie. (Yes, we invented him here….) So that
when Rupert says (as he will in the next couple of years) shut down the
presses, he isn’t laying off workers – he’s saving the koalas, platypi,
kangaroos and you and I.
Now if the Government could just get its head around
the fact that Digital is good, Paper and plastic is bad – well we
could start saving the economy.
Save the planet – download a file….. and don’t dispose of
that old scratched CD in a landfill.
Just one question – if no-one buys newspapers and magazines
any more, what will we do with all the extra trees?
Breathe planet earth breathe.
References:
http://www.newscorp.com/energy/emissions.html