Most people walk through the streets observing life, nature
and each other.

Economists walk through the same streets noting the number
of vehicles of a certain type, the frequency of recurring colours on womens
clothes, and the numbers of people that are taller than six feet. We count. A
lot.

So sometimes we see evolving trends. Which is what most
people expect economists to do.

Today, I found a new Trend.

Young people are leaving the Internet in droves and being
replaced by the grandparents.

According to Statistics from the Whirlpool Internet Stats,
Growth is strongest in the over fifties group, whilst 18-to 21’ers are either
losing interest due to more connection options on mobile phones or becoming information
overloaded.

With three billion mobile phones in use, I’m willing to bet
it’s the former.

In the early ‘60’s I remember that my parents preferred the
radio shows that they had grown familiar with to the new fangled Television
programming.

Although that could have been because in the sixties, TV was
a 5:00 pm to 10 pm event.

This is indicative of a trend that we at Perceptric have
noticed.

The Internet is about Content.

Everyone thinks “Content is King”.

For the younger generation, social networking, now
adequately represented via mobile access is king.

The last six years indicate that that the 26-30’s are fairly
constant, but the interesting statistic is that the rate of growth appears to
grow with age.

So content is still king, but only if you’re over 25.

As a country we are growing older. The aggregate age is
increasing approximately 1.5 years per decade.

Source Table 6 ABS 32010DO001_200806 Population by Age and
Sex, Australian States
and Territories, Jun 2008

Yesterday I wrote an article that showed statistics (again
from Whirlpool) that 57% of Australian internet users were file sharers.

If we accept the above premise that young people are more
interested in Social Networking than accessing the Internet

Then who is watching all the old TV programs via P2P over
the Internet ?

I guess it must be the 47% of the population who are over 25
and who are connected to the Internet.

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