New Reality

Video tools are moving fast. Making movies which mash up a range of sources and create a very new, very believable reality are here. What's real or not will be the hard question now. It used to be TV was reliable because you saw it; no longer. Maybe trust devolves to brands or names you can absolutely rely on. That's hard. Even the BBC is troubled this year admitting to a string of errors and issues. Perhaps, reputation becomes the critical thing in a world where everyone can create content. The new opening for media organizations?

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