Oz in 30 Seconds is a web site where you can vote on a bunch of 30 second commercials intended to motivate and focus the vote at the coming Australian election.

All consumer created. Problem is that the execution on a lot of them leaves a lot to be desired. Bad audio, terrible voice overs, poor graphics, and most important of all, not capturing the essence of the message…

Just goes to show why you need professionals to create short, pithy messages that actually work. Writing, producing, directing, sound production…. all these are a critical part of the production. That is why regardless of the excitement about 'user created' you still need talent!

Get Up is going to buy media time for the one that gets the most votes apparently.

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Posted in Main Page by Chris Gilbey No Comments Yet