Here is an article I wrote for a new online magazine called The Marketing Leaders about business ecosystems and online video search.

Sometime, somehow, somewhere during the last ten years we
reached and crossed a tipping point. We individualised communications
on a global scale. Now, the past is dead. It just remains to be buried.
But why?

Two-way conversations have broken out. Web
2.0 is the foundation of our new order. In a swift and continuing
evolution, the internet’s progress in realising the promise of the
nineties has been stunning…..

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