Guy Kawasaki Talks Truemors.com

Why Truemors ? an extract from the About us section of Truemors.com

Take a note of their belief in demonstrative technology — products/solutions that enable the open exhibition and expression of information, emotions, and opinions. 

” First, call us romantics, but we believe in the democratization of information—that is, access for everyone to everything. A long time ago royalty and religious leaders had scribes. Around 600 the Chinese printed using negative reliefs. Around 1450 Johann Gutenberg combined hundreds of years of progress into the screw printing press.

Fast forward to 1985 when Apple (Macintosh), Aldus (PageMaker), and Adobe (PostScript) produced “desktop publishing.” A few years later people could create web sites. Then blogging appeared on the scene. Still, people needed a computer and a blogging tool like WordPress or TypePad to disseminate information.

As Steve Jobs would say, “There must be a better way.” Not that Truemors is in the same league as Gutenberg, Apple, Aldus, Adobe, etc., but now people just need a phone or web access to tell the world.

Second, we also believe in demonstrative technology—that is, products that enable the open exhibition and expression of information, emotions, and opinions. Where democratization implies that the many can read the content of the few, demonstrative technology enables the many to create content too. Thus, Truemors is the melding of democratization and demonstration—and you thought it was just a web site. “

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