I thought that this blog entry at John Batelle's blog was really interesting…

Basically a rant from one of the biggest creators of content on YouTube blasting them for their short sightedness in dealing with their creative community….

Here is a snip:

Right now YouTube has a three tiered system, the top, or big media,
the middle, indie content creators with audiences, and the bottom,
random user submissions that get small numbers of views.

At the top they've got some deals in place, but they're also
getting sued in a big way. And the new company from Fox and NBC is also
going to give a lot of competition.

The bottom is pure long tail. The only money there is in the
aggregation of content and selling ads against the massive volume of
vids with low views. YouTube will continue to be king here.

The middle is where our site lives, the indie content creators.
This is the space that YouTube could just own, if they invested really
heavily in terms of ad splits and career development. The terms that
YouTube offers to these middle players will set the floor for what
every other site has to offer the talented upstarts that create fun and
entertaining shows.

This entry was posted on May 16, 2007 at 3:25 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Main Page by Chris Gilbey No Comments Yet