Mark my words. In 2007 we will have a recession. And it will be brutal. It will be caused by the unsustainable US debt, substantially driven by the cost of the Iraq war. But aided and abetted by the fact that five or so years ago Allan Greenspan created an unsustainable housing boom to save [...]

A friend of  mine once said to me, “You can't start a trend wave. You just have to hope that you identify one early enough and get on it”. The biggest trend wave not only in the US, but in all the developed world is….. media. Here is some data that has just come out: [...]

This interesting article indicates that planting trees to reduce atmospheric carbon would only be effective if the trees are planted in the tropics. Knowing that a bushfire is burning in vast pine plantations near Tumut, west of Canberra, and also knowing that pine plantations on the south-western edge of Canberra super-charged the 2003 bushfires, I've [...]

Why is it that some topics generate more YouTube traffic than others? The 'Dating' episodes that we have produced at OneMinuteWorld seem to generate considerably more traffic than anything else… along with 'Philosophy'….. Not quite sure why Philosophy is so hot…. but this episode about lying seems to be appropriate at a time when there [...]

We think that we are disassociated from political leaders. We think that our countries and our cultures and lifestyles continue regardless, with a momentum separate from the mistakes of politicians and the tragedies of their decisions. But that is not correct. If we do not take matters personally and respond actively, whether at the ballot [...]

According to comscore MySpace beat Yahoo! in page views for the month of November. And Fox Interactive across their multiple sites, including IGN, achieved 39.5 Billion page views… Yahoo! still had more unique visitors during the same period…. “Yahoo continues to be the overall Web audience leader with the largest number of unique users and [...]

Truly the Internet is where the memes propagate. None are more apparent right now than the ability to transfer information that can help build an opinion wave front. Look at this piece from the CBS news that was posted to YouTube on Dec 12th 2006. Only a year ago a piece to camera on the [...]

Welcome to the future of marketing. The following video is a teaser for a new band. To me it is the kind of conceptual piece that is any creative director needs to be paying attention to when launching a new brand, or indeed presenting an old one. It is all about getting engagement. And that [...]