A friend of  mine once said to me, “You can't start a trend wave. You just have to hope that you identify one early enough and get on it”.

The biggest trend wave not only in the US, but in all the developed world is….. media.

Here is some data that has just come out:

Americans spent more of their
lives than ever — about eight-and-a-half hours a day — watching
television, using computers, listening to the radio, going to the
movies or reading.

…Adolescents and adults now spend, on average, more than 64 days a
year watching television, 41 days listening to the radio and a little
over a week using the Internet. Among adults, 97 million Internet users
sought news online last year, 92 million bought a product, 91 million
made a travel reservation, 16 million used a social or professional
networking site and 13 million created a blog.

“The demand for information and entertainment seems almost
insatiable,” said James P. Rutherfurd, executive vice president of
Veronis Suhler Stevenson, the media investment firm whose research the
Census Bureau cited.

Mr. Rutherfurd said time spent with such media increased to 3,543
hours last year from 3,340 hours in 2000, and is projected to rise to
3,620 hours in 2010. The time spent within each category varied, with
less on broadcast television (down to 679 hours in 2005 from 793 hours
in 2000) and on reading in general, and more using the Internet (up to
183 hours from 104 hours) and on cable and satellite television.

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Posted in Main Page by Chris Gilbey No Comments Yet