Why old media misses the internet mark.

Meeting long time journalists is fascinating. Their paradigm is so old school. The net is alien. It's a window into a different world. Still about preserving the sanctity of  “the paper”. Take the LA Times, which is struggling, readership down 7% to high 700's daily. A paper who's website is pathetic. Yet, all they've done, is form a 'wise men' team to report back on the “best of the best”. In a few months. What a waste.

Currently, the LATimes have a fifties plus old time guy running the site. It shows. Today marked big jumps by many companies into the new world of instant connectivity. The web is about what's happening this instant, everywhere. Paper's report what happened, and why. Magazines take the look forward.

And somewhere back there, two generations ago, is the LATimes website. A prism into a world of 90's media values. The paper revisited. No comments. No voting on stories. No automatic links across the web. Not much video. Any wonder why old time media is struggling?

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