It appears that online activity is much bigger and broader than a lot of people think – even those people whose daily lives touch the web constantly.

First there is the Pew Internet research (pdf here) which suggests that Web 2.0 is a lot more advanced in take up than one might think.

Now there is the comscore data on MySpace that says that MySpace skews older in terms of users than is normally thought. Here is story from the Sydney Morning Herald on this.

Just a year ago, teens under 18 made up about 25 percent of
MySpace, the popular online hangout run by News Corp. That's now
down to 12 percent in the comScore analysis released Thursday.

By contrast, the 35-54 group at MySpace grew to 41 percent in
August, from 32 percent a year earlier.

“This analysis confirms that the appeal of social-networking
sites is far broader,” said Jack Flanagan, executive vice president
for comScore, adding that the data suggest that social networking
is becoming mainstream.

This entry was posted on October 8, 2006 at 7:59 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Main Page by Chris Gilbey No Comments Yet