CBS debuted Katie Couric last night. She's been brought in to market the traditional newscast.  Viewership keeps going down for traditional timeslot network news. CBS want Katie to reverse that trend. So CBS have started to consider blogging, vlogs, streaming. Except dumbly they don't stream live to the West Coast. Nope. Gotta wait until the West Coast feed, three hours later.

Incredible really. A network still hamstrung by local stations demanding exclusivity. Not recognising that the future is all net, all the time. Let the video run free.Let new viewers find it and watch. Are net viewers at 3pm ish on the west coast the same people as 6 o'clock  ish TV viewers. Unlikely.

Really CBS should micro chunk the news broadcast. Break it up into individual stories, RSS tag it and make it freely available through their own website, but iTunes and any other platform they can find that'll have them

In fact why doesn't CBS put it up on YouTube themselves? Bottom line. CBS have a toe inside the new world. They need to now jump to keep pace.

This entry was posted on September 6, 2006 at 4:18 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Main Page by Richard McKinnon No Comments Yet