Future Of Radio

Seth Godin did an interesting piece about the future of radio.

I happen to believe that radio is one of the best media ever invented. But it is also largely its own worst enemy. Radio is theater of the mind. You can listen to it while you drive. It is interactive – like talkback.

Seth has a view that radio is in flux and could go in a number of ways. And I agree.

But radio is magical medium. Like books radio can tweak the imagination. And that is a great thing…

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