Aug 06
6
Its Not What You Say, Its What They Hear
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“Its not what you say. Its what they hear”. Rob Irving says that.
He is a good friend who always has sage advice – about marketing, communications, sales…
Sometimes you can think you have a marvellous creative idea. You try to explain it, and the other person doesn't get it. You try to explain it again using the same words. They still don't get it. This is when you need to remember this phrase…
It means that you have to change your message. Sometimes people don't hear what you think you are saying. And that means that you are wrong – not them.
Perception is reality…