Here is a tale of how an old style music company (Reprise Records) can suddenly make themselves relevant as a label:

They have the new Neil Young album ready to be released. Yes the anti war, anti Bush album that is being set up to be big. And they are previewing it to bloggers! Here is one blogger who was invited to a preview and writes about the album.

I am totally impressed with the whole launch plan that is emerging from Reprise. They are positioning this album to be BIG. What will be even more interesting is whether Clear Channel plays it. Remember they are the biggest radio network in the US and have proved to be extremely supportive of the Bush administration in the past.

Of course if the album gets zero airplay and still gets to number 1 and if Howard Stern is the only one to play it, what will that tell you about radio?

And how about “Impeach the president” (apparently one of the standout tracks according to several bloggers who have heard it) as a ring tone!

This entry was posted on April 26, 2006 at 7:29 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Main Page Marketing by Chris Gilbey No Comments Yet