Last week in Sydney, at Balmain, the Woolworths was out of Streets Blue Ribbon 2 liter Vanilla ice cream and Sara Lee French Vanilla. “Yeah, they're both really popular” says the service guy. How often do we see this? The line that sells the most, is the very line that the shop or business is out of stock.  That lost sale always goes somewhere else.

The problem of the sold out ice cream is a constant at that Woolworths. Clearly someone isn't paying attention. Or doesn't care. There are too many similar stories everywhere you look in retail. Why is this? What happened to the customer always being right? Wouldn't that mean the retailer would always have enough stock on hand to make sure the most popular line wasn't shopped out?

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Posted in Main Page Marketing by Richard McKinnon No Comments Yet