Talk to entrepreneurs in Australia about transiting to the US always brings the same responses; 'We want to create an Australian company'. 'We're building for the long term' 'We  want to remain Australian' 'We want to preserve the company's culture.' And so on and so forth.

But the business culture of anywhere else, and the US, is completely different. The US is competitive. Restless. Always focused on the new. Ready to scale. Happy to take bets on the future. Hyper media driven. Prepared to venture build companies. Inward looking. Big.

The US drives forwarded hungrily. Insists. Do it our way or not at all. Companies that want to access the US market, still the most forward looking consumers in the world, need to  make adaptions. They need to come here. To build a company that Americans can buy into. Need to absorb the US business culture. You can't do it from Sydney.

That is always the endpoint of the discussion. Either move or forget the US market. 

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Posted in Main Page Strategy by Richard McKinnon No Comments Yet