At Perceptric we think of ourselves as right where the action is happening. Us thinking, evaluating, deciding, recommending, doing. Except, being human, (really!) we can't be toe to toe with all the latest, all the time. We now worry, in fact, we're behind….that something 'out there' is occurring we 'should' know about. 

That events, change, developments are moving so fast that what we think is cutting edge is just wayyyyyyy back. Yesterday's thinking. O.K. Probably, that's common. Probably, also, why the default position for so many people is now to try and ignore reality. Yes, there's change, but we shouldn't. Or. Let's do the least risky thing. Nothing. In reality? The riskiest thing you could do. When everyone's comfortable with an idea, that's a guarantee it's not the cutting edge.

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Posted in Main Page by Richard McKinnon No Comments Yet