Here is some interesting trend data about marketing expenditure on traditional media.

78% of marketers that together control $20Billion in advertising feel that TV ads don't give them potency any more. (Maybe they have a case of erectile media disfunction?).

80% said that they would spend more in Internet advertising….

I was on a conference call yesterday with several execs from the online side of Clear Channel and what I found interesting was that they are trying to fill their streaming radio station inventories…. I would have thought that podcasting would be more interesting than streaming, but it seems that streaming is finally getting to critical mass. So does this mean that all of us involved in proselyitizing Web 2.0 are way ahead of the curve, or that the guys in big media are way behind?

Fundamental issue seems to be the old one of having large groups of people in corporations, who are trained to be focused, focused, focused on filling the sales funnel…. trying to shift their attention to something new is tough. Just like trying to get guys in the record biz to think about on line….. They think of it as a threat instead of an opportunity and shifting that perception is very difficult.

So this is more about the media than the people who advertise on it. Advertisers will go to wherever they see the opportunity. Media needs to totally re-invent itself to survive in a Web 2.0 world.

And pretty much everything is 180 degrees different…..

This entry was posted on March 24, 2006 at 8:56 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Main Page by Chris Gilbey No Comments Yet