Podcasts; the future according to the VC smart money

PodTech received 5.5 million dollars in VC funding this morning. John Furrier is the guy behind Pod Tech's podcasts. The company has grown from Furrier doing everything to this point. 10 staff. Total.

Now with the money  Furrier plans to create PodTech News: a dedicated independent podcasting news team;  PodTech InfoTalkā„¢ Network: a dedicated set of PodTech original and 3rd party podcasting content and PodTech Sponsorship Network: an aggregated set of sponsors and paid content. All good stuff.

Lets assume 5.5 million bought two thirds of PodTech. That values the 10 month old company at 8 million dollars. The new investors will look to sell the company for at least 80 million dollars within a couple of years, that's the way venture capital works. (Early Stage VC) That's a lot of revenue growth from a near standing start.

Venrock says the plan is for Furrier to generate revenue from advertising, from hosting, from distribution of podcasts and from “syndication” — with “corporate marketing” being a big part of that.(Silicon Beat) Caveat. There's no guarantee that any of that revenue is possible at the moment. Just very informed supposition.

But, you have to assume that the speed of takeoff for podcasts; the revolution of the iPod and other MP3 devices; RSS getting bigger, better, more efficient; all mean that this is a leading edge deal of many to come.

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