“We are all on a journey, not just the privileged few, and technology
will take us to a destination that is defined by the limits of our
creativity, our confidence and our courage”. That is what Comrade Rupert was reported to have said in a speech to a club that he belongs to. The Worshipful Company of Stationers and Newspaper Makers.

Couldn't have said it better myself!  (Worth reading the rest of the article…. Mudoch's speeches are designed to be reported, designed to strike the fear of God into his competitors, and show his own vision! This one is no different. “Power is moving away from the old elite in our industry – the editors, the chief executives, and let's face it, the proprietors” – “A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and  very much as they want it” – “Societies or companies that expect a glorious past to shield them from the forces of change driven by advancing technology will fall and fail”)

The irony is that while espousing the power of the blogosphere, he runs that TV news network that is anything but “fair and balanced”.

I suppose the point is that he has always been slavishly respondent to the consumer's wants and prepared to serve it whatever it is. And one would hope that he is also reading the Zogby polls about the current administration in the US and at some point will, like a chamaeleon switch colours to those that suit the audience for the media…. just as he has come to realize that with the Internet if you can't beat it you had better join it.

This entry was posted on March 16, 2006 at 7:26 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Main Page by Chris Gilbey No Comments Yet