After the conference today I wanted to talk to Bob Peters from Global Media Analysis. His presentation on media metrics included reference to the increase in podcasting being a significant driver to watch.

He was talking to someone from DMG (whose Australian radio network is pretty significant). What I found really interesting was that she didn't understand at all the fact that podcasts are an entirely different proposition for the consumer to radio. Radio is an ephemeral medium for the consumer whereas podcasts by virtue of RSS are a totally different proposition. Amazes me – but it shouldn't – when I meet people from radio who have no idea of what RSS is, and think that podcasts are an extension of broadcasting. It is about as different as movies are to TV. Both got pictures, but they are a whole different proposition for the consumer.

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Posted in Main Page by Chris Gilbey No Comments Yet