The great thing about this Brand Mash is the total ambivalence of the symbolism. Is is the coolest thing on earth? Take off to an unknown groovy scene? A swoosh to what Fcuk stands for?

Or is it an “up yours”? An “F_off”! An 'I'll never run in this town with you or him again”. It's the whole new meaning that makes mashing, what it is. Very infectious. Very insidious. 

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Posted in Brands Main Page Marketing by Richard McKinnon No Comments Yet