They were two smart guys. One the owner, the other the CEO. They run, and have built, a valuable, big, technologically relevant, cutting edge company. They do business globally.  They are in the top five club. Along with Pixar. Dreamworks.That sort of company. 

They get email from consumers who already like their products, their content enough to sit and analyze it technically, frame by frame, then send them the comments and analysis. Over and over.

But no blog. Whoa! we said.

“We're busy doing what we do” they said as well as “We've thought about it” I can't remeber if they said “probably we should” or not. 

But there's nothing, yet.  They're familiar comments too. It's just, these guys, this company need the blog. Urgently. All those frame by frame people? Potential third party validators. Potential partisan supporters.  Potential customers. People to co-op to a company's side…..Just by the simple act of talking with them through  a blog. And potential business partners? Collaborators? Employees? All are influenced by what they read on company blogs.  

After producing this Perceptric blog for the last four months, we realize that its the most important single thing we do. This blog ties people and ideas into us on a worldwide basis. It sets up great relationships even before we get into a room.

And yet, “no, not yet for a blog”  was a reminder. Things are changing so fast right now that even the little first steps are sometimes still quite huge and hard. A lesson about change.

This entry was posted on November 20, 2005 at 3:36 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Main Page Strategy by Richard McKinnon No Comments Yet