PR Week and Burson Marsteller have just released a report on CEO's and blogging.

Just 7% of CEO's are blogging. and a majority are skeptical about
blogs… however a majority of CEO's think tha they are useful for
internal (59%) or external communications (47%). 18% of CEO's in the US
are planning to host a company blog in the next two years.

“Most CEO's are still a wait and see mode when it comes to blogs mainly
due to time limitations and concerns about what they can say publicly,
according to Dr Leslie Gaines-Ross, Burson-Marsteller's chier knowledge
and research officer.

Well, I can sympathize with this feeling, particularly with the
incredible pressure that Sarbannes-Oxley puts on CEO's and boards of
companies. But the fundamental issue is this: whether the CEO blogs or
not, the employees are, the employees' wives/husbands and girl
friends/boy friends – partners, friends are…

And guess what – they are not constrained by Sarbannes-Oxley at all. So
the question is the same as it was in 1995 about whether to have a web
site or not, except that this time it's on steroids. You can not afford
to ignore the blogosphere. And you can not afford to ignore podcasting.
The advent of personal ambient media is with us and it is set to
explode. This will absolutely change the media and entertainment
landscape. It doesn't matter how established the brand or the
enterprise, you have to be in this space. Rupert Murdoch figured it out
- and now owns My Space… small in revs at the moment but vast in
influence. Possibly going to be the next big thing in driving youth
demographic consumerism. What will be next?

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Posted in Brands Main Page by Chris Gilbey No Comments Yet