Societal Engineering

Here at Perceptric we are seeing more companies struggle with the
changing business models that are being forced on them. Media
companies, consumer electonics companies, government departments – they
are either making decisions (right or wrong) or procrastinating.

Yesterday, in a meeting, I was described by a client as a  Societal Engineer.

Seemed like a really appropriate description – the mix of observation
of markets and customers, trends and analysis enables us to provide
strategies and tactics for our clients, and their customers to deal
with understanding the consumer in a flat media world..

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