I was talking to my friend Jan Wylie
earlier this evening. He runs a tremendous research company called Trend Monitor.

His company is about to release a signifinat white paper on CRM and I have
invited him to provide an overview here at the Perceptric Forum.

Here are some quotes from the teaser
document he sent me while we were talking earlier.

Beyond
CRM’s findings are based on the systematic analysis
of thousands of key articles over the past five years by the author using his
long experience in intelligence gathering, content analysis and taxonomy skills.  All findings are fully-referenced with a
unique, classified collection of hundreds of key illustrative quotes that
enable you to see what is being said from many useful perspectives.

The need to find more sustainable ways of
doing business is becoming more urgent as energy prices climb and consumers
face unprecedented levels of debt. These factors are crucial in driving the
change towards the buyer-centric
business model.

Beyond
CRM is essential reading in preparing yourself and
your organisation for the changes in the marketplace which buyers and sellers
will have to face.

Looking forward to seeing the whole report…

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Posted in Main Page by Chris Gilbey No Comments Yet