Machinima equals video scenes taken from video games, manipulated, audio added to create new content. Posted to the internet, the new stuff attracts millions of viewers with revenue to follow. See a cool range here. (esp. “The Pitch” a Hollywood classic) (interesting IFC picked up the idea) Machinima is morphing into commercials. Could a TV series or movie be next?  Or maybe, more importantly, perhaps it just doesn't matter anymore. TV and Movies used to be “the” art forms with branding and marketing to match. But if you can already reach the audience via the net and blogs what's the payoff for different screens?

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Posted in Main Page by Richard McKinnon No Comments Yet