Sep 05
25
Forrester Research and Podcasting
Reading Charlene Li's blog at Forrester Research I found this
intereresting piece of data. Forrester reckons there will be 12 million
regular podcast listeners by 2010 and not surprisingly they will be
split between mass market and niche (presumably amateur) programming.
But here is the interesting thing. I found this out because I
downloaded a “Silicon Valley, Technology, Media Info Talk” podcast and
heard an interview with Charlene, which took me to her blog which led
to me reading the data.
Personally I think that blogging and podcasting are very small subsets
of a very big shift in the way we are about to consume media. Remember
the Internet is only 10 years old. There are a lot of people who are
starting to leave university who can't remember a time when there
wasn't an Internet. These are the people who are inventing the ways
that we are going to create, choose and consume media in the next five
years. Podcasting and blogs are the precursor to that reality like Pine
was the precursor to modern email.
In the next ten years how many of today's media companies will still be
around? I venture to guess that half of them will be owned by either
Google or Yahoo! or Microsoft, and Newscorp will be the one big
survivor.