Sep 05
13
Business, Blogs and Networks
The variety and depth of information building in blogs is astounding. So too is the network effect these blogs are building. Both the number of blogs and networks they create are increasing exponentially. Example; a British guy, Denis Howlett writes a blog about accounting, innovation and change, AccManPro. Targeted niche. Useful topics for the right audience. He notes “Focus is everything. Niche blogs are difficult for non-niche audiences to understand.” So he sends it to others to critique.And offer help. They do. Dave Taylor, The Intuitive Life and LinkedInBlogger business network group moderator, gives him three telling points. Free.
The marketing manager at Latitude, a British search engine marketing company, offers advice, and this endorsement “ I think it's fantastic! I am desperate for blogs to show our CFO and finance people”
See, at the moment, marketing gets it. Finance doesn't. That's a common complaint. The Marketing Manager will fix that. She needs to. After all she runs marketing at an internet company. Maybe it'll only happen when the finance guys start reading Howlett's accounting blog, or maybe only when they start reading about themselves in Real Finance, a blog for Company Finance Director's. But it has to happen. They'll miss out on business otherwise….
Plus. It's the “gotcha” moment. When people (Finance Directors, CEO's, whatever) start to think, “wow, there's something in this for me” or “this could be useful” then the blogging moment is not far behind. Prediction, there's a lot of gotcha moments coming up.