Blog Business, blog!

Most companies don't blog. Yes, notably GM, Microsoft and recently Google do.But generally, no. Too messy, who'd run it,  would anyone be allowed to post, just a fad, hippie chic, it's uncontrollable; is it cost effective? Similar arguments were made around 1993-1995, the early days, about the Internet. It's a distrust of the market and innovation. It also misses the point. The distance between company and market, consumer and producer is shortening by the day. Companies that don't blog misread the interest of their customers and colleagues. They miss a vital communication tool that is immediate, unfiltered and real time. Most companies spent a lot of time catching up on the Internet over the last ten years. Watch them do the same with blogs.

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